It's an important cost to hire a tourist guide for an individual traveller. For that reason, individual travellers cannot learn deep details about historical buildings or tourist attractions in a destination, as they do not have the opportunity to travel with a tourist guide. Especially the stories of places that don't have physical venues. 

Also, they cannot discover the hidden gems that only human guides experienced before. With the Digital Tourist Guide, tourists will have the opportunity to get instant information as if they are travelling with an experienced human tourist guide, 7/11.

Getting Personalised Guidance


Each human tourist guide has his/her own area of expertise. The history guide does not know places related to nature. The nature guide also cannot know the information about the historic buildings in a city. Since the information of all touristic places will be entered into the Leicester Digital Tourist Guide, each tourist will be able to receive guidance according to his/her own area of interest.